Designing a transformative lifestyle brand for Saudi Arabia's retail powerhouse, Cenomi. Our goal is to inspire personal expression and self-discovery through a captivating and innovative brand experience.
User Researcher
Brand Guidelines
Concept Exploration
Design System
UX/UI App Exploration
1 Months
Personal Project
Figma
Adobe Indesign
For over 30 years, the Alhokair family has been a leader in Saudi Arabia's fashion and retail scene, owning the Arabian Centers and holding franchises for top brands like Zara and Cinnabon.
With a shift towards digital-savvy consumers, Alhokair needed to adapt its portfolio to remain a leading lifestyle brand.
We crafted a vibrant new brand identity with the tagline “Find Yourself Here,” connecting consumers to top global brands and enhancing customer journeys while fostering business growth and partnerships.
